Chapter 112 The work is in progress (third update)
[What is the secret of Fangcheng Studio’s marketing methods? ]
[Three ways to make your game as popular as "Botanical Garden". ]
[From obscurity to millions of sales, Fangcheng Studio has only done these few things right. ]
[Is game quality more important, or marketing methods? 】
Fang Cheng couldn't help but feel confused as he read relevant reports one after another.
He couldn't understand why he had meditated on the way of heaven for a few days, and when he came back, the worldly fire related to "Botanical Garden" had completely changed.
It doesn't matter if he fails. After all, he failed a lot in his previous life. For example, he just wanted to kill a demon but accidentally killed the enemy's lair as well.
But there must be a reason for failure.
It’s unclear why you can’t always lose.
Clicking on a random report, he found that the writer didn't seem to be writing about their studio.
"Amazing marketing techniques, ingenious and effortless marketing techniques. Fangcheng Studio showed us what is the attitude that an excellent studio should have." "
In this era of anticlimactic results, every game strives to be the best. The best content is placed in the first two hours, so that players miss the refund time. The later content is more like patchwork and editing, dragging out more than ten hours through boring side tasks and long collection tasks. Game time."
"There will never be teleport points in the open world. They will tell you this is true, but they will never tell you that they want to delay the time by running the map." "A
game that claims to have 500 missions, maybe There are only a dozen or so new sub-plots, and these dozen or so will be experienced by you in the first two hours, and the rest will be repetitive content." "The
game industry has gradually developed into a fraud industry, and the leaders of the industry are moving towards it. We focus on how to make players stay with expectations, but forget about how to make players leave with satisfaction.”
“That’s why during this period, Fangcheng Studio’s works surprised me so much.”
“A stunning beginning, layer by layer The progressive gameplay, through exploration, reveals the truth of the world step by step and understands what the gifts inside are. This kind of surprise of opening a blind box has really not been experienced for a long time." "
I was originally disappointed with domestic games, but Thanks to Fangcheng Studio for once again igniting confidence in me, a nearly desperate gamer." "
They don't mind leaving the good stuff behind, because they know that the delicious food in the early stage is enough for you to keep, and the delicious food in the later stage is enough for you to keep. It's enough for you to remember."
"Fangcheng Studio is like a skilled cook. He opened a small shop and sat on the roadside to look at the scenery. When you walk by, he won't greet you deliberately, but just lights up the sign. Come out and tell you what's special today."
"You will hesitate because this location used to be another restaurant, which often sells curry, but only the front half is curry and the back half is shit. When you eat that, you shouldn't eat it You can no longer return half of it." "
Before, there was a store that sold delicious food, but there was only a little bit of it, and the rest needed to be recharged to buy a membership card, and then it would arrive half a year later. However, In less than half a month, that store ran away, and the membership card you charged disappeared without a trace." "
Before that, it was a black store. It was free in name, but you needed to draw a blind box to enter. Most of the blind boxes are fragments, and you can have a good meal only by collecting the whole Easter egg. If you complain about why you can't draw the whole egg, someone next to you will take out the complete menu that you drew, and call the store manager affectionately. Cousin, I started eating like crazy in front of you, but you had nothing."
"Because of the sins of your predecessors, you were also full of distrust of this newly opened shop. But in the end, with the encouragement of others, , you took out the money in your pocket and bought a set meal."
"You were led into the small store, and the beautiful environment made you full of expectations for the next dinner. The store manager would not say too many words, but would A delicious meal is served."
"The delicious food makes you linger and satisfy you. When you get up to leave, the store manager presses you back and brings the second steak. "
The steak is delicious and juicy. Every bite dances on your taste buds. The perfect cooking technique makes you feel more satisfied than ever before."
"You're full and you're ready to leave, but the next dessert comes. " "
" Just when you thought dessert was the end, grilled lobster arrived, then sashimi, roast duck, spicy duck head, well water crayfish..." "
Finally, you were full, and you left reluctantly. When you look back, you find that the boss has changed the sign and brought out the next set meal. "
"You stop. "
"Look back. "
"You opened the restaurant door again, paid and sat down at the same seat, ready to enjoy the next delicious dish. “
And this is how I felt when I saw Fangcheng Studio.
"Finally, please set the price of the game a little higher, I can afford it. " "
The poetic description earned this report a lot of likes, and the comments were filled with replies of "Me too."
But Fang Cheng couldn't believe that the other party was describing his own game, and could only sigh with emotion at the fans. The filter is really too serious.
It is the weekend now, and in order to understand the real situation of the players in his game, he did not disturb Huang Ping and others, but logged into the game himself and used the game character to observe the situation.
But just now After entering the game, his ID was recognized and he was taken to the guest seat.
Fang Cheng, who was sitting in the guest seat, looked at a loss.
Next to him, game reporter Chen Rang's face was full of excitement. He is the photography guy who acts as a camera.
Because of the special perspective of the game, in a first-person game like "Botanical Garden", the photographer can open the game and use his own picture as the game interview screen, which is very convenient to operate. .
It’s just weird from the perspective of others. This is a huge psychological challenge for the camera guys. They may also be screenshotted and captioned with words such as “When you feel that your work is useless, don’t forget that there are people there.” "
Today is our seventh animal and plant elf competition. The sixteen contestants have been introduced and our competition can start right away!" Before the competition begins, please allow me to introduce our special guest, Mr. Fang Cheng from Fang Cheng Studio! "
After finishing his opening remarks, Chen Rang faced his idol Fang Cheng, took a deep breath, thought for a long time, and finally asked the question he wanted to ask the most.
"Excuse me, Mr. Fang, I heard that Mu Kui is about to be your employee. A regular character in a room game, what do you think of this? “
I think it is illegal to create established facts through fictional news. "Fang Cheng said seriously.
"I'm sorry, I apologize publicly. So next question, how do you feel about being a special guest?
" Let's have a public execution. "
"Mr. Fang is so funny. Who do you think will win this time? "
"I just want to ask, is it a crime to abuse plants? " "
"Mr. Fang is really humorous! Okay, let's enjoy the game. How do you prefer me to interview you during the game?" "I'm
best at silent interviews."
Fang Cheng was speechless after watching the players' games in bewilderment. . Why do you think it is fun to let your spiritual herbs fight with each other?
However, I have to admit that these players have raised the spiritual grass very well. The evolved spiritual grass looks powerful and dazzling, and each one has a good appearance.
So, why do you use spiritual grass to fight?
It felt like the night pearl was meant for appreciation, but someone used it to play with glass balls. This feeling of wasting natural resources was hard for Fang Cheng to understand.
The competition was quite intense, and the battles between various animals and plants were exciting. Although the commentator was an amateur, he spoke clearly and made witty remarks. He clearly explained some small operations that others could not understand. in vain.
The final result was even more exciting. One side fought back to the extreme, and the miracle of the weak defeating the strong actually appeared in front of everyone, bringing the atmosphere of the venue to a climax.
After participating in the competition and logging off in confusion, Fang Cheng arrived at the studio the next day. The first thing he did was to find Wang Xiaoying and ask him to find out the recent comments on "Botanical Garden".
[Multiple evolution paths, random evolution directions, each evolution entry is related to the previous operation, it feels really great to cultivate your favorite elf! ]
[Every time I take a walk in such a beautiful environment, I suspect that I have arrived at the filming crew of "Crouching Tiger, Hidden Dragon." Every time I think about it, I switch to an arena in a bamboo forest environment and play an elf battle with someone. ]
[For the first time, I discovered that fighting can be so beautiful. This is a shot of me controlling the four holy beasts to fight in the snow. What do you think? 】
【Beautiful environment, especially suitable for elf battles. ]
[Moonlit night, flowing water, dark-colored rockery...what do these remind you of? That’s right, it’s an elf battle! 】
After reading the messages one after another, Fang Cheng felt that he wanted to say something, but couldn't.
Sticking his head out, he said to Wang Xiaoying: "Do we have an official game group?"
"No, maintaining the group requires additional costs, but some players have larger game discussion groups. Boss, do you want to join?" "
I think there is. Necessary." Fang Cheng said.
He felt that his mind was a little confused, and he was a little unsure about the players' thoughts. He needed to actually see what the players were thinking.
After getting the group number given by Wang Xiaoying, he immediately changed his name and joined the group, and then began to peek at the screen to understand the players' thoughts.
First of all, the group document gave him a great shock.
The content size of the 4G group file is even larger than the expanded game.
The content in the document is sufficient, and the most important part is the number and illustration of each plant.
Some players have designed the illustration book into software to facilitate other players to search for animals and plants and learn how to obtain and cultivate each animal and plant.
Because evolution has a certain degree of randomness, thousands of group members have experimented with each evolution method, resulting in tens of thousands of words in the introduction to each plant.
There are pictures for each evolutionary direction of each plant, and the characteristics of each evolutionary direction have been noted in detail, which is quite comprehensive.
After that, it’s video of the game.
Because the background of the game is so beautiful, any recorded game will have an elegant feeling when combined with the beautiful background. The originally violent battles, with this background, actually have an air of free and easy romance.
After watching a few battles, Fang Cheng couldn't help but sigh. After editing the matches, they were indeed pretty good to watch.
Especially those that can be released in the group are all exciting games in unofficial games, which makes every game very interesting.
The chat content of group friends can also be described as abstract to the extreme.
[The Wu Xiaxue just obtained has an indifferent personality, but when provoked it becomes violent, and once it encounters rainy weather, it becomes enthusiastic again. So is this valuable to cultivate? 】
【Look at the eigenvalues. ]
[5, 6, 5, 6, 5.]
[Not bad, you can raise it. 】
【Thanks. 】
Although he made the game himself, when Fang Cheng found out what the players were discussing, he couldn't understand it at all.
After looking through the content discussed by the previous players, Fang Cheng found that the players were having a great time, and every player was full of compliments. All kinds of complimentary speeches were poured out for almost no money, which made him deeply impressed by them. What you are playing is definitely not the same game as what you are making.
"Botanical Garden" has even become a cultural phenomenon. Every player is playing it to their heart's content, and every player is looking forward to the next chapter.
After all, "Botanical Garden" is only the first chapter of "Amusement Park", and no one knows what the subsequent chapters will contain.
But they know that Fangcheng Studio will never let them down!
After reading these comments carefully, Fang Cheng was completely confused.
Sitting in his seat, he began to think about the root of all this problem, but the more he thought about it, the more he couldn't figure it out.
It feels like I’m just making an ordinary game. Why did it become like this?
With a helpless shrug, Fang Cheng put these unpleasant things behind him and began to think about his next game.
But immediately, Wang Xiaoying sent a message: "Boss, Duowei is preparing for the whole event. Do you want to participate?"
"Duowei..."
Duowei is currently competing in the "Quietness to Cultivation" competition.
At the beginning, everyone played relatively reservedly, but as everyone gradually became familiar with it, various activities emerged one after another, and the game that was originally scheduled to end in half a month was actually extended a little longer.
However, it was originally an entertainment competition, so it didn’t matter if it was extended a little longer. The accumulated material could have better program effects, so Fang Cheng allowed it.
And now, after hearing that the other party wanted to make a living with him, Fang Cheng also became a little interested.
You like fighting so much, and I happen to be a little unhappy too, so let's just have fun together.
So Fang Cheng replied with a smile: "Okay."
Wang Xiaoying also breathed a sigh of relief and told Duowei's boss the news.
When the boss told the other players the news, the players also became excited.
We can finally see what the legendary Fangcheng looks like!
Finally, I can use Fangcheng to live my life!
(End of chapter)