Chapter 143: Your idea is unreliable (Update 1)
Unlike Fang Cheng who needs to use fairy translation to understand the true meaning of this report, many people know how to interpret the news, and many people have already begun to target this article. Reports are analyzed and various contents are interpreted.
Domestic games have been somewhat out of touch with the mainstream game market due to some previous reasons.
Due to the lack of the process of game consoles, domestic players lack widespread recognition of stand-alone games with a buyout system. The original gameplay of the game is reduced. Comparison, strong competition and snare gold boxes are instead the game’s means of making money, which ultimately leads to the website Games and mobile games shine.
Buying volume, rolling servers, game hosting... The game industry has been a method of capital for a period of time, but in recent years there have been some changes and other possibilities have evolved.
Recently, the huge sales of several games produced by Fangcheng Studio have proved that you can actually make money by making single-player buyout games.
It's hard to say whether this open policy has anything to do with Fangcheng Studio.
But the loosening of the environment is an indisputable fact.
In various remarks, some people said that the relaxation will cause foreign games to have a strong impact on local games. Excellent games will flood in in large numbers. The moat of domestic games itself is so shallow that it cannot even cover their toes, and they will be finished in the blink of an eye.
Some people say that this is essentially a WTO entry event, and domestic games will only become more prosperous as a result, and can even export culture to all corners of the world.
In any case, things have happened, and major manufacturers can only try to adapt to this environment to avoid being beaten to death by the rising waves.
As a large game company, Tianyi knew about this before the New Year.
They began to actively plan and prepare to use the Chengdu branch as a pilot project.
According to their plan, they will introduce a batch of foreign games for domestic distribution and operation, and the Chengdu branch will establish a separate project team dedicated to localizing these games.
After gaining enough experience, this working group will be split and reorganized, and will work on the global release of the game and various localization studies.
Due to multiple failures, Tianyi Rongcheng Branch currently has no quota for game project approval.
And although they are the issuer, according to the company's senior management, they still need to obey the instructions from the other side. Even if they submit their own modification opinions, they need to be as few as possible.
The truth is that he was given money and treated as someone else’s son.
Although he was a little unhappy with the arrangements at the headquarters, branch president Zhang Ping also knew that there was nothing that could be done about the matter.
For game studios, making good games is king.
For game companies, making money is king.
All the games introduced by the head office are profitable and popular games. So for the head office. Doing a good job of localizing these games is the most important thing.
Therefore, although he was very unhappy with the arrangements at the head office, Zhang Ping tidied up the spacious office on the first floor early and sent someone to Shuangliu Airport to pick him up.
The partner this time is a second-tier gaming company from Gallic Rooster called Cat and Mouse Entertainment.
The founder of the company is a loyal fan of "Tom and Jerry", so he gave his company such a name.
The glory period of Mao Mouse Entertainment was ten years ago. However, due to the large-scale currency spending during the glory period, the company's capital chain was broken. Many popular game IPs were reluctantly sold, and eventually they were reduced to licensing old games and then resting on their laurels. degree.
There haven’t been many great games in recent years, but a few games still have first-class costs, and you should have no problem making a fortune after localization is done well.
Cat and Mouse Entertainment has a total of eleven expatriates.
They don't look like Gauls, and their stern expressions are more like those in Prussia.
After arriving at Tianyi, they entered the conference room directly, regardless of the time difference, opened their own games, and then began to explain endlessly.
They spoke in authentic French and spoke very fast. It was difficult for the French translator invited to keep up with the other person's rhythm. He had to ask the speaker to pause from time to time and then start to explain what the other person meant.
Whenever this happened, these Gauls would look at Zhang Ping indifferently, exerting silent pressure.
Zhang Ping knew that this should be a way for the other party to put pressure on himself.
But they were obviously supposed to be cooperating, but the other party used this little trick to torture them. This approach made Zhang Ping particularly unhappy.
But if the game the other party brought over was better, then he would accept it.
But the problem is, what the other party brought out was nothing else, but an old game from a few years ago, "Magic Dynasty".
A few years ago, the chicken game was booming, and "Magic Dynasty", as a chicken-like game, was also popular for a while, and it still has fans now.
Magicians, knights, priests, druids...these familiar Western fantasy characters can all be found in the game, as well as special professions such as mercury men and prisoners.
This game is indeed excellent, but in comparison, Zhang Ping still hopes that the other party will come up with "Murder" or "Invasion", which are relatively popular recently and have potential, and will not compete with the works of Fangcheng Studio. product.
Temporarily interrupting the other party's speech, Zhang Ping said: "I have read your introduction before, so I will keep it short. I admit that "Magic Dynasty" is a very classic chicken game, and if it was a year ago If so, I will be very happy to operate and sell it, but the problem is that there are already excellent chicken-eating games on the market in our country recently, and the number of people online has recently exceeded one million." After listening
to the translation After reading the last content, a Gaulish man raised his eyebrows and said, "But I haven't heard of it."
"It doesn't have a French version."
"That only means that it's not good enough, and it doesn't even have a French version. ”
The joke had the group bursting into laughter.
The blond man in the lead clapped his hands to calm everyone down, and then said to Zhang Ping, who looked not very good, "I know you have concerns, but believe me, "Magic Dynasty" is a very good game. games. And we are currently running the event of "Magic Dynasty". We have been preparing for this event for a long time, and we believe it will drive the sales of "Magic Dynasty" and significantly increase revenue."
With the development of foreign games With the lifting of the ban, some foreign classic events will also be gradually introduced. This is why Tianyi Corporation is considering cooperating with Cat and Mouse Entertainment.
After all, the other party's products have been relegated to the second line, but the operation of various events is not bad. This is also one of the experiences Tianyi hopes to gain.
Just when Zhang Ping was racking his brains to make the other party change his mind, the other party already agreed that he had no problem. He turned to the other planners and asked, "Does anyone else have any problem?"
After a moment of silence, someone in the corner asked : "Do you know what type of event it is?"
Turning his head, Zhang Ping saw Qiu Yu sitting in the corner with dark circles under his eyes, raising his hand curiously to ask his question.
The translator glanced at Zhang Ping, and Zhang Ping nodded and asked the translator to translate the question.
"Good question." The blond man nodded in agreement, "We will fight in groups according to the group method. There will be twenty groups in each area to fight in divisions, and finally the champion will be decided." First, he introduced
the game in one sentence . In the same way, the blond man began to introduce various details, then looked at Qiu Yu and asked: "I don't know what I said, do you understand?" "Yes, I
understand, but it's not right to do it this way. 伱Have you ever done a chicken game before?"
"This is my first time, but it shouldn't be too difficult. After all, Cat and Mouse Entertainment is a very mature game company, and we have done many similar competitions." The blond man smiled explained. "But it doesn't include chicken eating, right? Can I understand that you are actually using Tianyi as cannon fodder to test your ideas? As far as I know, there seems to be no formal chicken eating competition that has been successful, because There are many problems inside that cannot be solved yet."
The translator was about to turn over, but Zhang Ping held him down fiercely.
"Don't repeat these words. Tell them that we will take a break and continue the discussion later. Qiu Yu, come with me."
Calling Qiu Yu, Zhang Ping led him to the stairs.
Qiu Yu was not tall, but Zhang Ping was even shorter. They looked like something was going on at the top of the stairs, so the other smokers left decisively and went somewhere else to have fun.
Zhang Ping opened his own Yuxi, gave one to Qiu Yu, and then lit it on fire.
Seeing that Qiu Yu didn't move, he took out the lighter again, pressed it and handed it to Qiu Yu.
"I quit..."
"Oh, I'm sorry."
Taking the lighter back, Zhang Ping didn't ask for the cigarette back. Instead, he stamped out the cigarette and asked, "Tell me what you think."
"Which part?"
"The competition part."
"Well, Cat and Mouse Entertainment obviously wants to promote the competition and create a linkage effect with their own games. After all, the promotion of the competition will help promote the game and enhance their Influence. After all, the domestic market is too big, and they also want to come in."
"Continue." Zhang Ping said.
"However, this competition obviously has pitfalls, because the chicken-eating competition is not yet mature. Many people are looking for a more suitable solution. Unfortunately, it is difficult to solve it with ordinary methods."
Zhang Ping leaned against the wall, thinking quietly. After a while, he sighed: "Unfortunately, it's not easy for us to solve it. The head office is putting too much pressure on us and we have to cooperate." "
Then just delay it. If we delay it for a few days, they should know what to do. Done."
Qiu Yu's calmness made Zhang Ping notice something.
Looking at the other party with squinted eyes, Zhang Ping asked: "You kid... tell me, do you know any news?"
"The news that anyone can find out is that Fangcheng Studio's "Quiet to Cultivate Yourself" competition program is about to start. It was played."
Zhang Ping frowned and recalled it, then nodded and said, "That's true, but does it have anything to do with our current problem?" "
They shouldn't be stupid either. Although they are taking us for granted. They are just guinea pigs, but if a proven feasible solution comes out, they will probably adopt it. I feel that Fangcheng Studio also has experts in operations. The other party should have thought of an idea to solve the problem, otherwise it would not have cost To do this at such a high price."
"Are you sure they have an idea?"
"I dare not say anything else, but that is Fangcheng Studio."
"...Same."
I have to say that Fangcheng's work Room is currently a golden brand in the gaming industry.
Even if he was defeated by the opponent twice, Zhang Ping had to admit that the opponent's strength had grown too fast and the game was becoming more and more fun.
And I heard that they have a strategic partnership with Kirin Industries. Although the all-in-one VR platform is niche, it has already determined the lower limit of the game, allowing them to make almost no losses.
This condition is a dream condition for every gamer.
After all, who doesn’t want to have a death-free gold medal to play games without restraint?
Sighing enviously, Zhang Ping looked at Qiu Yu and continued to ask: "How long do you think we can wait before we can see the effect?"
"Well... two weeks. Their show has two episodes a week, and you can watch it in two weeks. Four episodes, the ratings and audience reviews can all be reflected in these four episodes, and those Gauls should be able to see it."
"Two weeks..."
The pressure from the head office is to start work within a week.
However, if construction starts, many plans will be finalized. It will be very troublesome to make changes at that time, and it will also be a heavy blow to the morale of one's own operations and planning.
It would be even worse for them if those Gauls had brains as hard as baguettes and had to bite the bullet and follow the original policy.
Zhang Ping also feels that traditional competitions are unreliable and the possibility of failure is high.
If they fail, all the Gauls will lose is their idea, and what they may lose is their job.
Looking at Qiu Yu in front of him, Zhang Ping took a long breath, and then said seriously: "Qiu Yu, I recommended you to me directly when I left empty-handed, saying that you are a game genius, and I also admire your recent performance in the small game department. I've been watching it. It's very eye-catching and powerful. So I want to ask you, can I trust you?"
Qiu Yu looked at Zhang Ping as if he had seen a ghost, frowned and said: "I just have a small plan, you give it to me Are you under pressure? Are you the president or am I the president!"
"You know I'm the president and you still talk to me with this attitude!"
"The worst is, I'm going to get out of here, what age are you still using your bad habits?"
"You... "
Looking at Qiu Yu, who was born in 2000, Zhang Ping felt that he was really here to rectify the workplace.
However, he also has the ability to be arrogant. With a few ideas, he revitalized the half-dead small game department. This talent is really beyond the comparison of ordinary planners.
After thinking for a moment, he patted Qiu Yu on the shoulder and said, "I understand. I believe you. I'll delay it for two weeks at the head office. Once it's done, you'll basically be the mastermind." "
What if it doesn't work?"
"Then there will be no more me."
Looking at the serious Zhang Ping, Qiu Yu felt that his position as the chief planner was probably secure.
It's time to think about what games you want to play.
I've been crazy busy today, sorry, I'll finish coding the remaining two updates as soon as possible.
(End of chapter)