Chapter 283: Foreshadowing Marketing
"Go to Zuixianju. The wine has to be sold at a high price, so naturally we have to go to the most expensive place to eat in Taizhou Prefecture." Wei Ruodao.
"Okay!" Xiumei whipped her whip and sped up her return to the city.
After finding a place to park the carriage outside Zuixianju, Wei Ruo took Xiumei into the gate of Zuixianju. Xiumei held a jar of freshly filled liquor in her hand.
As soon as the master and servant entered the door, they were recognized by the clerk in the store.
In the eyes of the Zuixianju guys, although Mr. Xu looks young, plain-looking, plain-dressed, and not tall, he is the guest of their boss Fan and should not be underestimated.
Therefore, no one in their store, from the shopkeeper to the waiters, dares to neglect him.
"Mr. Xu, you're here. What are you here for today? Are you going to have a meal or tea, or are you looking for our boss?" The waiter greeted Wei Ruo with an eager smile on his face.
"Is your boss here?" Wei Ruo asked.
"What a coincidence, the boss is not here at Zuixianju today, and the shopkeeper has also gone out today. I guess he won't be back for another hour," the clerk explained.
"It's okay if you're not here. I have a jar of wine here, and I want your young master to help me sell it in your store." Wei Ruo explained his purpose.
Hearing this, the guy hesitated.
If an ordinary person came into their store and said this, they would definitely be kicked out by him. How could they be allowed to sell wine in Zuixianju? Their Zuixianju shop is full of wine!
But Xu Heyou is not an ordinary person, so his request will naturally be treated differently.
"Mr. Xu, I can't decide what you want." After thinking for a while, the waiter replied to Wei Ruo.
"It doesn't matter, I'll put the wine on the counter and wait for Shopkeeper Shen to come back. You told him that if you can help me sell it, sell it. If you can't help me sell it, just save it for me for another day. I'll come and pick it up again, what do you think?" Wei Ruo asked.
"No problem, that must be no problem. Don't worry, Mr. Xu, I will handle this for you." The clerk agreed enthusiastically.
Xiumei came forward and handed the wine jar to the waiter.
"It's ready," Xiumei warned.
While the waiter carefully took the wine jar, he promised: "Don't worry, I have a steady hand and I won't ruin Mr. Xu's wine!"
The waiter put Wei Ruo's wine under the counter in a safe place to ensure that it was under the counter. Their shopkeeper won't damage it before he comes back.
Then he came back and asked Wei Ruo: "Since Mr. Xu is here, why don't you go to the private room upstairs to have a meal? Our shopkeeper has told us that if Mr. Xu comes to dine, it will be free of charge." It was ten o'clock at noon, and he was drunk
. There are many guests dining in Xianju.
Wei Ruo glanced at the lobby and then looked up at the direction of the second floor. There were fewer guests in Zuixianju these days than in the past.
Then Wei Ruo turned around and replied to the guy: "Thank you for your kindness, but I have other things to do today, so I will stay here soon. Just remember what I told you." "Don't worry, Mr. Xu, little
one I will never forget it."
Wei Ruo nodded, and then left with Xiumei.
After leaving Zuixianju, Wei Ruo went to Xu Ji Braised Meat Shop not far away.
Chen Aqing was busy in the store. As soon as he saw Wei Ruo, he excitedly put down what he was doing and came over to greet him.
"Miss..."
Wei Ruo made a silent gesture with her.
She was still wearing men's clothes at the moment, and there were so many people in this place that it would be troublesome if anyone heard her.
Chen Aqing quickly changed his words: "Why are you here today, Master?" "Come and take a look, and then send some wine over." Wei Ruo replied.
Xiumei put a jar of wine on the counter in the store.
Then Wei Ruo explained to Chen Aqing: "Put this wine here. When there are guests, you pour a glass and put it aside. If anyone asks, you ask them to taste it for free." The braised food sold in the braised food shop is not cheap, and it
can I often come to the store to buy braised food, and the conditions at home are probably not bad.
Therefore, Wei Ruo's promotion of wine here is the same as placing it in Zuixianju, both of which are aimed at specific target groups with spending power.
"Don't you want money?" Chen Aqing asked puzzledly.
"This jar doesn't require any money, just say it's to thank old customers. But each person will only be given a small drink at most every day. If you don't give more, you won't be able to buy it if you want to." Wei Ruodao.
Chen Aqing nodded first, then showed a puzzled expression: "How can you make money without selling?"
Chen Aqing was recently led by Wei Ruo, and the idea of making money was on his mind.
"Of course you have to make money, but don't be in a hurry. Cast the net first and catch the fish later." Wei Ruo explained with a smile.
Liquor is not white rice, and if Wei Ruo doesn’t follow the volume, the price will follow.
If you want to sell it at a high price, you have to create brand value. You can't make people think it's available everywhere, so naturally you won't be able to raise the price.
You need to be able to tell stories and create gimmicks, and it’s best to add some scarcity to it, so that everyone thinks it’s a good thing but not hard to buy.
Chen Aqing nodded as if he understood: "Although I don't quite understand what the young master means, the young master must be doing the right thing." "
Well. Just do what I want. If someone asks you where you got this wine, Yes, just say that there is an old gentleman who owes you money for braised duck neck and he paid it off." Wei Ruo explained again.
"Okay, I remember it!" Chen Aqing nodded seriously.
After explaining the matter to Chen Aqing, Wei Ruo packed some braised food in the store, including half a catty of pig ears, braised duck necks, and braised duck feet.
After finishing this, Wei Ruo and Xiumei returned to the captain's mansion.
Today is not a holiday. Wei Ruo, who was supposed to listen to Mr. Wang's lecture in Tianqin Garden, came back early and openly.
Yunshi, Wei Qingwan and Wei Yilin in the mansion are not here.
Wei Qingwan and Wei Yilin both went to class, while Yun went to her village in Fucheng. Because of the recent cold wave, she was worried about it and went to the village several times in person.
The only one at home is Wei Mingting, who is still recovering from his injuries. Although his injuries have improved a lot, it will still take some time before he can pick up the sword and go into battle.
Wei Mingting has a restless temper. Although he cannot wield a knife or a gun, he does not want to lie down and rest all the time, so he has been working in the front yard these days, and it is the same today.
Wei Ruo found the front yard with wine and braised food. After being notified, he came to Wei Mingting's study.
In front of the writing desk, Wei Mingting was dressed in casual clothes, looking a little less majestic and more elegant than usual.
"If Ruo'er has anything to do with you, do you want to see your father?" Wei Mingting looked at Wei Ruo curiously. She rarely came to see him, so Wei Mingting was very surprised and curious.
"I unexpectedly got a jar of good wine today, and I would like to invite my father to taste it," Wei Ruodao said.
Hearing that there was good wine, Wei Mingting became interested. He got up from the desk and hurried to Wei Ruo.
(End of chapter)